Application Type Pages

Choose the product pattern you need to get right.

These guides explain what makes each application type work in practice: the promise users buy into, the workflows that break first, and the product decisions that shape trust, speed, and adoption.

  • Use the full page when you need a sharper read on audience, workflow depth, and evaluation criteria.
  • Use the workspace intro to orient a project quickly around the selected application type.
  • Compare adjacent categories here before you commit to a product shape that is hard to unwind later.
Application type index blueprint illustration A themed SVG drawing of multiple application patterns being mapped into one product decision workspace.
Blog product blueprint illustration A themed SVG drawing for Blog, using the page accent colors and showing Content Model, Editorial Workflow, Audience Engagement as product workflow surfaces.

Blog

Build a blog that compounds authority instead of just shipping posts.

Build a publishing system that turns expertise into discoverable archives, repeat visits, and subscriptions.

Content Model Editorial Workflow Audience Engagement Discovery & Distribution
WebShop product blueprint illustration A themed SVG drawing for WebShop, using the page accent colors and showing Catalog, Merchandising, Cart & Checkout as product workflow surfaces.

WebShop

Build a WebShop that helps people find the right product and finish with confidence.

Convert product discovery into confident checkout, fulfillment, and post-purchase trust.

Catalog Merchandising Cart & Checkout Fulfillment
Marketplace product blueprint illustration A themed SVG drawing for Marketplace, using the page accent colors and showing Participant Model, Listings, Trust & Reputation as product workflow surfaces.

Marketplace

Build a marketplace that manages trust as carefully as it manages transactions.

Orchestrate trust, routing, payouts, and dispute handling across both sides of the market.

Participant Model Listings Trust & Reputation Transaction Flow
Game product blueprint illustration A themed SVG drawing for Game, using the page accent colors and showing Core Loop, Progression, Economy & Rewards as product workflow surfaces.

Game

Build a game around the loop players actually return for.

Define the product through its loop, progression, rewards, social systems, and live-service retention model.

Core Loop Progression Economy & Rewards World Design

Social Network

Build a social network where identity, discovery, and interaction actually fit together.

Shape repeat engagement through identity, graph design, feed logic, interaction layers, and creator incentives.

Identity & Graph Content Model Discovery Interaction Model
Community Forum product blueprint illustration A themed SVG drawing for Community Forum, using the page accent colors and showing Community Structure, Thread Model, Participation as product workflow surfaces.

Community Forum

Build a community forum that stays useful after the first wave of discussion.

Turn participation into durable, searchable, moderated knowledge.

Community Structure Thread Model Participation Moderation
Learning Platform product blueprint illustration A themed SVG drawing for Learning Platform, using the page accent colors and showing Learning Model, Curriculum, Assessment as product workflow surfaces.

Learning Platform

Build a learning platform around completion, not just content delivery.

Deliver measurable learning journeys with curriculum structure, assessment, progress visibility, and credentials.

Learning Model Curriculum Assessment Schedule & Cohorts
Booking Platform product blueprint illustration A themed SVG drawing for Booking Platform, using the page accent colors and showing Inventory Model, Booking Flow, Fulfillment as product workflow surfaces.

Booking Platform

Build a booking platform customers can trust before they click confirm.

Turn availability into confirmed bookings with clear pricing, capacity, reminders, and change handling.

Inventory Model Booking Flow Fulfillment Post-Booking Operations
CMS product blueprint illustration A themed SVG drawing for CMS, using the page accent colors and showing Content Model, Editorial Workflow, Governance as product workflow surfaces.

CMS

Build a CMS around content operations, not just page editing.

Model, govern, reuse, localize, and publish structured content across sites and channels.

Content Model Editorial Workflow Governance Delivery
CRM product blueprint illustration A themed SVG drawing for CRM, using the page accent colors and showing Record Model, Pipeline, Activity Management as product workflow surfaces.

CRM

Build a CRM that gives revenue teams one customer picture they can actually operate from.

Create a shared customer system of record for pipeline execution, forecasting, activity history, and lifecycle ownership.

Record Model Pipeline Activity Management Ownership & Planning
Project Management product blueprint illustration A themed SVG drawing for Project Management, using the page accent colors and showing Work Structure, Delivery Model, Resource Planning as product workflow surfaces.

Project Management

Build a project management product that keeps work legible from task to portfolio.

Make work visible from planning through delivery with dependencies, capacity, approvals, and portfolio oversight.

Work Structure Delivery Model Resource Planning Tracking
Help Center product blueprint illustration A themed SVG drawing for Help Center, using the page accent colors and showing Knowledge Structure, Self-Service Journey, Governance as product workflow surfaces.

Help Center

Build a help center people can solve problems in, not just browse.

Reduce support friction by making answers discoverable, governed, and easy to escalate from when necessary.

Knowledge Structure Self-Service Journey Governance Feedback & Optimization
News / Media product blueprint illustration A themed SVG drawing for News / Media, using the page accent colors and showing Editorial Structure, Publishing Workflow, Audience Products as product workflow surfaces.

News / Media

Build a News / Media product that handles speed without losing editorial control.

Combine editorial tempo, trust, curation, alerts, and archives into a publishing product built for timeliness.

Editorial Structure Publishing Workflow Audience Products Distribution
Streaming Platform product blueprint illustration A themed SVG drawing for Streaming Platform, using the page accent colors and showing Catalog, Playback Model, Discovery as product workflow surfaces.

Streaming Platform

Build a streaming platform where discovery, playback, and monetization support the same viewing promise.

Connect catalog strategy, playback continuity, discovery, and monetization into one viewing product.

Catalog Playback Model Discovery Engagement